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Refer to the Following Scenario to Answer the Questions Below

question 149

Multiple Choice

Refer to the following scenario to answer the questions below.
Susan is working on the advertising plan for her company's shampoo,Silkience.She has conducted a SWOT analysis and learned that her company enjoys a strong financial position and has good working relations with the resellers of its brands.The primary target customers for this brand are women between the ages of 35 and 50,and a demographic analysis indicates that this age demographic will grow in double digits over the next 10 years.Silkience targets women who may be having concerns about graying hair.It is a gentle shampoo that will not wash out color,especially semi-permanent color that women of this age tend to use.However,Susan also learned that the target customers do not perceive her company's brand of shampoo as a brand for them but rather for a younger consumer because previous ads tended to use younger-looking models.There was also nothing in the previous advertising campaigns that really explained the benefits of the brand,such as suggesting that it was gentler for semi-permanent-colored hair.
-In terms of the SWOT analysis,the fact that the demographic analysis indicated that this age group of women will increase considerably in the next 10 years represents a(n) ________.

Definitions:

Ingratiation

A psychological technique involving deliberate flattery or other forms of manipulation intended to make oneself more likable or acceptable to another.

Supplication

A strategy where an individual presents themselves as weak or dependent on others to gain sympathy or help.

Intimidation

A behavioral tactic involving the use of threats, fear, or coercion to influence others' actions or decisions.

Conscious Attitude

The attitude one is aware of having and can readily express or communicate to others.