Tony Developed the Following Objective for His Brand Communication Plan

question 20

Multiple Choice

Tony developed the following objective for his brand communication plan: "Increase market share in the consumer market from 10 percent to 15 percent in one year." What is wrong with this advertising plan objective?

• A)It is an objective more appropriate for a marketing plan.
• B)It does not have a specific effect that can be measured.
• C)The goal is not realistic.
• D)Its time frame is too narrow.
• E)It focuses on a percent change.

---

Definitions:

Migration

Movement of people from one geographic area to another for the purpose of resettling.

Demographic Data

Collected statistical data about the characteristics of a population, such as age, sex, income level, and education, for analysis and policy-making.

U.S. Census Bureau

A principal agency of the U.S. Federal Statistical System responsible for producing data about the American people and economy.

Malthusian Theorem

The theory that exponential growth in population will outpace arithmetic growth in food production and other resources.