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________ is found where the product has a strong feature in an area that is important to the target and in which the competition is weaker.
Tardive Dyskinesia
A neurological disorder characterized by involuntary, repetitive body movements, often as a side effect of long-term use of antipsychotic medication.
Active Listening
A communication technique involving fully concentrating on what is being said rather than just passively hearing the message.
Carl Rogers
An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of free will, self-actualization, and empathy in therapy.
Mary Cover Jones
An early psychologist known for her work in behavior therapy and her experiment on desensitizing a child's fear of rabbits, contributing to the development of counterconditioning techniques.
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