Which of the Following Often Comes from Being the First

question 55

Multiple Choice

Which of the following often comes from being the first brand in the market?

• A)category leadership
• B)brand personality
• C)brand promise
• D)brand association
• E)brand identity

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Definitions:

Ethical Principles

Fundamental guidelines or values that dictate the conduct considered correct or moral in a particular society, organization, or profession.

Distributive Justice Principle

A principle concerned with the fair distribution of benefits and burdens among members of a society or group.

Organizational Creativity

The ability of a company or group to generate innovative ideas and solutions.

Unique Ideas

Original and distinctive thoughts or concepts that have not been previously conceived or implemented.