Being the First Brand in a Product Category Often Leads

question 72

Multiple Choice

Being the first brand in a product category often leads to a brand establishing a ________ position.

• A)usage
• B)preemptive
• C)benefit
• D)psychological
• E)value

---

Definitions:

General Cognitive Ability

Describes the overall mental capability involving reasoning, problem-solving, learning, and understanding complex ideas.

Organization Citizenship Behaviour

Voluntary and discretionary behaviors exhibited by employees that are not directly or explicitly recognized by the formal reward system but that contribute to organizational effectiveness.

Career Success

Achieving personal satisfaction and accomplishments in one’s professional life, often characterized by promotions, achievements, and recognition.

Quality Of Performance

A measure of how well tasks or activities are executed, often evaluated against predefined standards or expectations.