A Marcom Plan for a Brand Designed Around Nonproduct Differences

question 137

Multiple Choice

A marcom plan for a brand designed around nonproduct differences will most likely be designed to establish a(n) ________ position.

• A)superiority
• B)psychological
• C)benefit
• D)preemptive
• E)value

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Definitions:

Formal Promise

An official commitment or assurance, often in writing, to perform a specified action or uphold a certain condition.

Interest Payment

The amount paid over a period for borrowing money or delaying the repayment of a debt, typically expressed as an annual percentage of the principal.

Maturity Date

The date on which a financial obligation or investment becomes due for payment or expires, marking the end of its term.

Bank Loan

A bank loan is a sum of money lent by a bank to a borrower at an agreed interest rate and repayment schedule.