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Refer to the Following Scenario to Answer the Questions Below

question 149

Multiple Choice

Refer to the following scenario to answer the questions below.
Susan is working on the advertising plan for her company's shampoo,Silkience.She has conducted a SWOT analysis and learned that her company enjoys a strong financial position and has good working relations with the resellers of its brands.The primary target customers for this brand are women between the ages of 35 and 50,and a demographic analysis indicates that this age demographic will grow in double digits over the next 10 years.Silkience targets women who may be having concerns about graying hair.It is a gentle shampoo that will not wash out color,especially semi-permanent color that women of this age tend to use.However,Susan also learned that the target customers do not perceive her company's brand of shampoo as a brand for them but rather for a younger consumer because previous ads tended to use younger-looking models.There was also nothing in the previous advertising campaigns that really explained the benefits of the brand,such as suggesting that it was gentler for semi-permanent-colored hair.
-In terms of the SWOT analysis,the fact that the demographic analysis indicated that this age group of women will increase considerably in the next 10 years represents a(n) ________.

Definitions:

Job Satisfaction

The level of contentment employees feel about their job roles, which can influence their performance, productivity, and overall well-being at work.

Job Values

Refers to the principles and beliefs that are considered important in a professional environment, guiding employees' behavior and decision-making.

Wrongful Discharge

The unjust or illegal termination of an employee's contract of employment.

Legal Requirements

Statutory obligations that individuals or companies must follow as prescribed by law, which can vary by jurisdiction and industry sector.