What Is at the Core of All Account Planning

question 139

Multiple Choice

What is at the core of all account planning?

• A)consumer research
• B)pricing plans
• C)situation analysis
• D)competitive advantage
• E)distribution management

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Definitions:

Fewer Customers

Fewer customers indicates a reduction in the number of individuals or entities purchasing from a business, which can impact sales and profitability.

Nonprofit Organization

An entity that operates for the promotion of a public or social benefit rather than for the profit or gain of its owners or investors.

Buying Objective

The specific goals or intentions that motivate a consumer or organization to make a purchase, such as solving a problem, fulfilling a need, or obtaining value.

Disaster Relief

Assistance provided to individuals, communities, and countries in the aftermath of natural or man-made disasters to help with recovery and rebuilding efforts.