What Are Two Possible Marcom Objectives in the Behavior Category

question 35

Essay

What are two possible marcom objectives in the behavior category of the Facets Model of Effects?

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Definitions:

Enforceable

Capable of being implemented or upheld by legal means.

Tobacco-Producing

The agricultural cultivation and processing of tobacco plants for the production of tobacco products.

Free Trade

An economic policy that allows imports and exports among member countries with little or no tariff barriers, quotas, or prohibitions.

U.S. Trade Negotiators

Officials responsible for representing the United States in international trade discussions and negotiations to advance the country's trade interests.