Refer to the Following Passage to Answer the Questions Below

question 89

Essay

Refer to the following passage to answer the questions below.
Bob works at a major advertising agency,and his job entails understanding the meaning of the client's brand and the target audience's relationship to the brand.He must also articulate communication strategies,prepare a creative brief based on an understanding of the consumer and the brand,and finally,evaluate the effectiveness of the communication in terms of how the target reacts to it.
-What should Bob include in the creative brief that he prepares for the creative department?

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Definitions:

Operating Cost

Expenses associated with the day-to-day functions of a business, excluding the cost of goods sold (COGS).

Useful Life

The estimated duration of time that an asset is expected to be usable for its intended purpose.

Target Costing

A pricing strategy in which a company determines the potential selling price of a product before designing it and then subtracts a desired profit margin to arrive at a target cost.

Desired Profit

The target amount of net income that a company aims to achieve in a specific period.