Which of the Following Is NOT a Step in the Consumer

question 122

Multiple Choice

Which of the following is NOT a step in the consumer decision process?

• A)need recognition
• B)cognitive dissonance
• C)information search
• D)postpurchase evaluation
• E)purchase decision

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Definitions:

Dark Adaptation

The process by which the eyes increase their sensitivity to low levels of light, allowing for improved vision in the dark.

Müller-Lyer Illusion

An optical illusion in which lines of the same length appear to be different lengths because of the orientation of the arrow-like ends.

Collectivist Culture

Pertains to societies that prioritize the needs and goals of the group over individual desires or ambitions.

Rural Environment

An area that is located outside cities and towns characterized by low population density, agricultural or pastoral landscapes, and contains natural features.