Old Navy's "SuperModelquins" Campaign Features Mock Supermodels with Celebrity-Worthy Stories

question 24

Multiple Choice

Old Navy's "SuperModelquins" campaign features mock supermodels with celebrity-worthy stories that are featured on TV and the Web.They've been featured in a flyer patterned after a celebrity magazine,have attended high-profile events,and have a presence on Twitter.What type of influence on consumer decision making is this campaign attempting?

• A)psychological
• B)cultural
• C)cognitive
• D)behavioral
• E)demographic

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Definitions:

Interest Rate

The amount charged, expressed as a percentage of the principal, by a lender to a borrower for the use of assets.

Compounded Annually

Interest calculation method where the interest is added to the principal sum at the end of each year, affecting the total interest earned or paid.

Compound Interest

Interest calculated on the initial principal, which also includes all of the accumulated interest from previous periods on a deposit or loan.

Per Year

A synonym for annually, denoting events or measurements taking place once every calendar year.