Which of the Following Is NOT an Approach to Segmenting

question 79

Multiple Choice

Which of the following is NOT an approach to segmenting consumer markets?

• A)demographic segmentation
• B)geographic segmentation
• C)psychographic segmentation
• D)behavioral segmentation
• E)brand segmentation

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Definitions:

Accounts Receivable

Customers' financial commitments to a firm for goods or services taken, pending reimbursement.

Perpetual Inventory System

A method of accounting that instantly records inventory sales or purchases using computerized point-of-sale systems and enterprise asset management software.

Cost Of Goods Sold

The immediate expenses linked to manufacturing the products a company sells, encompassing the price of materials and the labor needed to produce the item.

Merchandise Sold

This represents the goods that have been sold and delivered to customers.