Which Approach to Segmentation Divides People into Groups Based on Product

question 13

Multiple Choice

Which approach to segmentation divides people into groups based on product category and brand usage?

• A)demographic segmentation
• B)geographic segmentation
• C)psychographic segmentation
• D)benefit segmentation
• E)behavioral segmentation

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Definitions:

Tardive Dyskinesia

A neurological syndrome characterized by repetitive, involuntary, purposeless movements caused by long-term use of certain medications.

Antipsychotic Medication

Drugs designed to treat symptoms of psychosis, including hallucinations, delusions, and impaired thinking, often used in the treatment of schizophrenia and bipolar disorder.

Tardive Dyskinesia

A neurological syndrome caused by the long-term use of neuroleptic drugs, characterized by repetitive, involuntary, purposeless movements.

Brain Damage

The destruction or deterioration of brain cells, often resulting in impaired cognitive, physical, or emotional functions.