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Heavy Users and Brand-Loyal Buyers Are Usually a Brand's Most

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True/False

Heavy users and brand-loyal buyers are usually a brand's most important customers,and they are the most difficult for competitors to switch away from a brand.


Definitions:

Multiple Causality

The concept that an event or phenomenon can be caused by more than one factor or reason.

Past Experience

Previous events or interactions that influence an individual's beliefs, behaviors, and attitudes.

Bias

A predisposition or preference towards a particular perspective, ideology, or individual, often leading to unfairness or discrimination.

Peers

Individuals of similar status or position within a specific context, often referring to colleagues or classmates.

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