Examlex
By treating the diet soda market as relatively homogeneous,what marketing strategy is Pepsi using?
Persuade
To induce someone to do or believe something through reasoning or argument.
Toothpaste
A paste or gel used with a toothbrush to clean and maintain the aesthetics and health of teeth.
Peripheral Route
An aspect of the elaboration likelihood model suggesting that attitudes can change in response to cues that are peripheral to the content of the message, such as the source's attractiveness or credibility.
Persuasive Message
A type of communication aimed at influencing the attitudes, beliefs, or behaviors of others through argument, reasoning, or appeal.
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