Old Navy's "SuperModelquins" Campaign Features Mock Supermodels with Celebrity-Worthy Stories

question 24

Multiple Choice

Old Navy's "SuperModelquins" campaign features mock supermodels with celebrity-worthy stories that are featured on TV and the Web.They've been featured in a flyer patterned after a celebrity magazine,have attended high-profile events,and have a presence on Twitter.What type of influence on consumer decision making is this campaign attempting?

• A)psychological
• B)cultural
• C)cognitive
• D)behavioral
• E)demographic

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Definitions:

Statewide Nonprofit

A nonprofit organization that operates or provides services across an entire state.

State Legislature

A state's legislative body responsible for making laws, which can be unicameral or bicameral, consisting of a House of Representatives and a Senate.

Self-defense

The act of defending oneself, one's property, or other people from physical harm or danger, often considered a legal right in many jurisdictions.

Lobbying

The act of attempting to influence the decisions made by officials in the government, often conducted by lobbyists representing specific interests or organizations.