In Postpurchase Evaluation,satisfaction Is Defined as the "Gap" Between the Customer's

question 96

True/False

In postpurchase evaluation,satisfaction is defined as the "gap" between the customer's expectations of a product or experience and the customer's actual experience with it.

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Definitions:

Desired Level

The specific goal or standard of achievement that individuals or groups aim to reach.

Task Performance

The execution and completion of job-related activities, often measured against expected outcomes or standards.

Negative Inequities

Negative inequities occur when individuals perceive that their input-to-output ratio is less favorable compared to others, potentially leading to feelings of unfairness and dissatisfaction.

Equity Comparisons

An assessment or evaluation based on the fairness of compensation, recognition, or workload distribution among peers or within organizations.