V-8,a Brand of Vegetable Juice,wanted to Determine If Viewers Understood

question 114

Multiple Choice

V-8,a brand of vegetable juice,wanted to determine if viewers understood the health benefit message the company was trying to convey in a new series of television commercials.V-8 conducted research in which consumers viewed a pilot television show in which an unreleased version of the V-8 ad appeared.Several other ads appeared during the 30-minute television program,and after viewing the show,participants were given a survey regarding their attitudes toward all of the ads they had seen.Five different groups saw the same program and ads,except the V-8 ad was different for each group.What type of research is this?

• A)secondary research
• B)concept testing
• C)semiotic research
• D)association testing
• E)expert panel research

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