Refer to the Following Scenario to Answer the Questions Below

question 58

Essay

Refer to the following scenario to answer the questions below.
Kraft markets several consumer-packaged goods and wants to get a better understanding of its target market and how competing products are advertised.Kraft's agency of record has conducted extensive research for them as well as purchased information from research suppliers.The agency is also conducting background research and using some imaginative qualitative methods to better understand Kraft's target market.
-One of Kraft's research projects had the objective of understanding competitors' advertisements.Name and describe the purpose of this type of background research.

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Definitions:

Soft Power

The ability of a country to persuade others to do what it wants without force or coercion, typically through cultural or diplomatic means.

Persuasion

The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.

Nation

A large group of people united by common cultural, linguistic, or historical ties and often occupying a distinct territory or state.

UN Security Council

A principal organ of the United Nations, charged with maintaining international peace and security, and capable of making binding decisions that member states must implement.