Which of the Following Is NOT a Type of Research

question 69

Multiple Choice

Which of the following is NOT a type of research used in planning advertising and marketing communication?

• A)market information
• B)consumer insight
• C)brand information
• D)evaluation research
• E)segmentation research

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Definitions:

Precede

To come before something else in time, order, or position.

Demonstrably

Capable of being proven or shown through evidence or clear examples.

Ex Post Facto Design

An “after the fact” experimental design in which there is no control over experimental conditions.