Which of the Following Is LEAST Likely to Be a Benefit

question 143

Multiple Choice

Which of the following is LEAST likely to be a benefit of conducting marketing research?

• A)assessing market potential and market share
• B)understanding customer satisfaction and purchase behavior
• C)measuring the effectiveness of accounting practices
• D)measuring the effectiveness of promotion activities
• E)understanding customer motivation

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Definitions:

Short-Term Objectives

Goals set to be achieved in the near future, focusing on immediate results and milestones.

Kotter

Refers to John P. Kotter, a professor and leading thinker in the fields of change management and leadership, known for his 8-step process for leading change.

Feeling of Ownership

A psychological state where individuals feel as if they have a stake or personal investment in a task or organization, leading to higher engagement and motivation.

Decision Acceptance

The process through which individuals or groups agree to follow or abide by a chosen course of action.