Using ________,Consumers Choose Messages to Which They Pay Attention

question 116

Multiple Choice

Using ________,consumers choose messages to which they pay attention.

• A)cognition
• B)association
• C)selective perception
• D)selective interest
• E)awareness

---

Definitions:

Price Elasticity of Demand

Measures how much the quantity demanded of a good responds to a change in its price, with higher elasticity indicating greater sensitivity to price changes.

Marginal Cost of Production

The increase in total production cost that arises from producing one additional unit of a good or service.

Reservation Prices

The maximum price a consumer is willing to pay for a good or service, beyond which the consumer will forgo the purchase.

Full Marginal Cost

The total cost that includes both the direct and indirect costs for producing one additional unit of a good or service.