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The Facets Model of Effects Posits That Effective Advertising Has

question 133

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The Facets Model of Effects posits that effective advertising has six different types of communication goals: perception,cognition,emotion,association,persuasion,and behavior.


Definitions:

Experimental Finding

The results or conclusions derived from systematically conducted experiments, often used to validate or refute hypotheses in scientific research.

Automatic Processes

Tasks or cognitive processes that occur with little to no conscious thought or effort, such as walking or riding a bicycle.

Intention

A mental state that involves a commitment or plan to carry out a specific action.

Conscious Awareness

The mental state of being fully present and aware of one's thoughts, feelings, and perceptions in the moment.

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