Anheuser-Busch,a Beer Manufacturer,sponsors an Advertising Campaign to Curb Drunk Driving,using

question 105

Essay

Anheuser-Busch,a beer manufacturer,sponsors an advertising campaign to curb drunk driving,using the tagline "Friends Don't Let Friends Drive Drunk." The company has also shown a burning automobile with the headline,"Ever Toast a Friend?" Which component of the behavioral response are these ads attempting to stimulate?

---

Definitions:

Instrumental Values

Core values that reflect beliefs about the means to achieve desired ends.

Complex Phenomena

Events or processes that involve multiple interrelated factors and cannot be easily explained or predicted by simple rules or models.

Social Representations

The shared beliefs, ideas, and values that are prevalent within a society or social group.

Social Schemas

Cognitive frameworks that help individuals organize and interpret information about social environments and interactions.