An Advertisement That Suggests Everyone Is Using a Certain Brand

question 43

Multiple Choice

An advertisement that suggests everyone is using a certain brand is using a ________ appeal.

• A)rational
• B)buzz
• C)word-of-mouth
• D)bandwagon
• E)referral

---

Definitions:

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period, often used for managing liquidity and ensuring a company can meet its short-term obligations.

Budgeted Monthly Sales

An estimation of the sales revenue that a business expects to achieve in a particular month.

Other Payments

Refers to miscellaneous or additional payments that are outside the regular or expected transactions.

Cash Conversion Cycle

An index quantifying the period a business needs to turn its investments in inventory and other assets into cash flows generated through sales.