Gianna Is a Skeptical Consumer Whose Motto Is "I'll Believe

question 10

Multiple Choice

Gianna is a skeptical consumer whose motto is "I'll believe it works when I see that it works." Which of the following would be the most effective form of direct marketing for a marketer to use to reach Gianna and customers like her?

• A)infomercials
• B)catalogs
• C)direct mail
• D)telemarketing
• E)data mining

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Definitions:

Sensory Awareness

The conscious perception and recognition of sensory stimuli based on the senses.

Positive Response

A reaction to a stimulus or situation that is beneficial or favorable.

Hypnosis

An altered state of consciousness in which people are highly suggestible and behave as though they are in a trance.

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, and experiences.