Which of the Following Is a Promotion Designed Specifically to Increase

question 146

Multiple Choice

Which of the following is a promotion designed specifically to increase customer retention?

• A)event marketing
• B)loyalty program
• C)sampling
• D)rebate
• E)sweepstakes

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Definitions:

Pledging Accounts Receivable

The practice of using accounts receivable as collateral for a loan.

Internal Control

Systems and processes put in place by a company to ensure the integrity of financial and accounting information, promote accountability, and prevent fraud.

Adequate Records

Maintaining sufficient and detailed financial documents to accurately capture a company's transactions, facilitating scrutiny, and ensuring compliance with laws and regulations.

Internal Control

A system of policies and procedures designed by management to safeguard company assets, ensure financial report accuracy, and comply with laws and regulations.