What Do Direct Marketers Use to Keep Track of Customers,identify

question 13

Multiple Choice

What do direct marketers use to keep track of customers,identify prospective customers,and segment groups of customers and prospects?

• A)databases
• B)permission marketing
• C)integrated marketing communication
• D)opt-out strategies
• E)opt-in strategies

---

Definitions:

Department Store

A large retail store offering a wide range of products and brands under one roof, organized into departments for shopper convenience.

Toy Manufacturer

A business involved in the design, production, and marketing of toys for children and sometimes adults.

Trucking Company

A business entity that specializes in transporting goods across distances using trucks.

Miles on a Gallon

A measure of fuel efficiency in vehicles, indicating how many miles a vehicle can travel per gallon of fuel.