Sorting Information in a Company's Database in Order to Maintain

question 15

Multiple Choice

Sorting information in a company's database in order to maintain customer relationships is called ________.

• A)behavioral targeting
• B)merging
• C)variable data marketing
• D)data mining
• E)opt-in marketing

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Definitions:

Industry

A collective term for all manufacturing and production activities within an economy.

Firm(s)

Business entities involved in commercial, industrial, or professional activities, aiming to generate profits from their operations.

Concentration Ratio

A measurement of the market share of the largest firms within an industry, indicating the level of competition.

Firms

Business entities that engage in commercial, industrial, or professional activities, often distinguished by their legal structure and objectives.