One Disadvantage of Promotions Is That,although They Can Help Introduce

question 65

True/False

One disadvantage of promotions is that,although they can help introduce a new product and create brand awareness,they fail to create an immediate consumer response.

---

Definitions:

Immunization

A strategy in fixed-income portfolio management to shield the portfolio's value from interest rate movements.

Duration

A measure of the sensitivity of the price of a bond or other fixed-income investment to changes in interest rates, often used to assess risk.

Interest-Rate Change

A fluctuation in the cost of borrowing or the return on savings, which can significantly impact financial markets and economic conditions.

Term to Maturity

The duration of time until the final repayment date of a loan, bond, or other financial instrument.