Refer to the Passage Below to Answer the Questions That

question 99

Essay

Refer to the passage below to answer the questions that follow.
Kraft is known for its cheese products,but the company also manufactures several consumer packaged goods products,such as mayonnaise,salad dressing,barbecue sauce,macaroni and cheese,and other types of food products sold in grocery stores.A large portion of Kraft's marketing communication budget is spent on incentives such as sales contests and retail kits.
-What kind of audience is Kraft targeting with incentives to get its products to consumers in the stores?

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Definitions:

Family Child Care

Child care provided in the home of a relative or someone else.

Economic Factors

Elements that influence the economic performance of an entity, such as inflation rates, employment levels, and GDP growth.

Parental Behavior

The actions and strategies parents use in raising their children, which can affect the children's psychological and emotional development.

Family Structure

The composition and organization of a family unit, including the relationships and roles of its members.