Refer to the Passage Below to Answer the Questions That

question 121

Essay

Refer to the passage below to answer the questions that follow.
Kraft is known for its cheese products,but the company also manufactures several consumer packaged goods products,such as mayonnaise,salad dressing,barbecue sauce,macaroni and cheese,and other types of food products sold in grocery stores.A large portion of Kraft's marketing communication budget is spent on incentives such as sales contests and retail kits.
-What type of promotion could Kraft provide to retailers to call their customers' attentions to Kraft's products?

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Definitions:

pH

A scale measuring the acidity or alkalinity of a solution, where 7 is neutral, values below 7 are acidic, and values above 7 are alkaline.

Buffers

Substances that minimize changes in the pH of a solution by absorbing or releasing hydrogen ions.

pH

A logarithmic scale used to specify the acidity or basicity of an aqueous solution, ranging from 0 (very acidic) to 14 (very basic) with 7 being neutral.

Hydrogen Ions

Positively charged ions (H+) that contribute to acidity or alkalinity of solutions and play critical roles in many biological processes.