Which of the Following Are the Two Fundamental Components of the Direct-Marketing

question 44

Multiple Choice

Which of the following are the two fundamental components of the direct-marketing business?

• A)communication sent directly to the consumer and promotion of brand awareness
• B)promotion of brand awareness and consumer response sent directly back to the source
• C)IMC and database marketing
• D)communication sent directly to the consumer and consumer response sent directly back to the source
• E)consumer response sent directly back to the source and comparative marketing

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Definitions:

Exchange

A marketplace where securities, commodities, derivatives, or other financial instruments are traded.

Book Value

The net value of a company's assets minus its liabilities, often used to estimate the company's worth.

Fixed Assets

Long-term tangible assets that are used in the operations of a business and are not expected to be consumed or converted into cash in the short term.

Annual Report

A comprehensive report on a company's activities and financial performance throughout the preceding year, intended for shareholders and stakeholders.