Refer to the Passage Below to Answer the Questions That

question 35

Multiple Choice

Refer to the passage below to answer the questions that follow.
Everyone knows McDonald's,the worldwide fast food chain.McDonald's has used consumer promotions for years.Restaurants offer a kids' Happy Meal that always includes a toy,and oftentimes the package itself is a promotion,such as pumpkin buckets at Halloween.McDonald's has also used a promotion patterned after the popular Monopoly game,in which everyone wins something small,like a soft drink or French fries,but one participant could win $1 million dollars.The Monopoly promotion usually lasts several months.McDonald's also participates in promotions with movies,such as Star Wars and several Disney movies.Another promotion McDonald's is considering is a program that will give consumers one free Happy Meal for every 10 they purchase.
-What type of partnership program does McDonald's enter into when its promotions are related to movies?

• A)co-marketing
• B)co-branding
• C)specialty
• D)cross promotion
• E)loyalty program

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Definitions:

Strategic Item

A product or raw material critical to a company's business operations, often because it influences product quality or is a major cost driver.

Threshold Incentives

Threshold incentives are rewards or bonuses offered to encourage performance or purchases that exceed a specified level or threshold.

Rolling Time Horizon

A planning approach that continuously updates the planning period to include a new future period as the current period progresses or concludes.

Hockey Stick Phenomenon

A pattern observed in charts or graphs where a long period of steady but slow growth is suddenly followed by a sharp increase.