What Do Direct Marketers Use to Keep Track of Customers,identify

question 13

Multiple Choice

What do direct marketers use to keep track of customers,identify prospective customers,and segment groups of customers and prospects?

• A)databases
• B)permission marketing
• C)integrated marketing communication
• D)opt-out strategies
• E)opt-in strategies

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Definitions:

Dog

A domesticated carnivorous mammal that typically has a long snout, an acute sense of smell, non-retractable claws, and a barking, howling, or whining voice.

BCG

Refers to the Boston Consulting Group Matrix, a strategic planning tool that categorizes a company's business units or products into four categories (Stars, Cash Cows, Question Marks, and Dogs) based on market growth and market share.

SBU

Strategic Business Unit; a semi-autonomous component of a larger organization, often focused on a specific product line or market segment.

Growth-Share Matrix

A strategic business tool used to evaluate a company’s portfolio of products or business units on the basis of their growth potential and market share.