Creating a High Level of Excitement About the Product Among

question 135

True/False

Creating a high level of excitement about the product among distribution channel members responsible for the product's sale is one of the most important functions of a trade promotion.

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Definitions:

Happy Hour

A promotional event typically held in bars and restaurants offering discounted prices on drinks and sometimes food during specific hours.

Market Competitiveness

A measure of a company's ability to compete in a particular market based on factors such as price, product quality, and customer service.

Market Growth Potential

The capacity for expansion or increased sales within a market, considering current trends and consumer demand.

Product Substitutes

Alternative goods or services that consumers can choose as replacements for another item, usually because they fulfill similar needs or functions.