Refer to the Passage Below to Answer the Questions That

question 99

Essay

Refer to the passage below to answer the questions that follow.
Kraft is known for its cheese products,but the company also manufactures several consumer packaged goods products,such as mayonnaise,salad dressing,barbecue sauce,macaroni and cheese,and other types of food products sold in grocery stores.A large portion of Kraft's marketing communication budget is spent on incentives such as sales contests and retail kits.
-What kind of audience is Kraft targeting with incentives to get its products to consumers in the stores?

---

Definitions:

Fundamental Attribution Error

The tendency for people to over-emphasize personality-based explanations for behaviors observed in others while underestimating the influence of external factors.

Schematic Processing

A cognitive process that uses social schemata to organize and interpret information about the social world.

Schemas

Cognitive frameworks or concepts that help individuals organize and interpret information, based on past experiences and knowledge.

Subtractive Rule

When making attributions about the influence of personal dispositions on a behavior, the observer subtracts the perceived impact of situational forces from the personal disposition implied by the behavior itself.