Which of the Following Statements Regarding Advertising and Public Relations

question 115

Multiple Choice

Which of the following statements regarding advertising and public relations is TRUE?

• A)Public relations and advertising differ in how they use the media.
• B)The public tends to trust advertising more than public relations.
• C)Public relations strategists have little trouble getting exposure through media.
• D)Consumers do not perceive public relations information and advertising information as the same.
• E)The main goal of public relations is sales.

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Definitions:

Autonomic Activity

Involuntary physiological functions controlled by the autonomic nervous system, including heart rate, digestion, respiratory rate, pupillary response, urination, and sexual arousal.

James-Lange Theory

A theory of emotion that suggests emotions occur as a result of physiological reactions to events.

Trembling

Involuntary shaking or quivering movements, often as a result of emotion, cold, or medical conditions.

Afraid

A feeling of fear or anxiety about a possible or probable situation or event.