Melanie Works in the Public Relations Department at a Major

question 18

Multiple Choice

Melanie works in the public relations department at a major university.She is the editor of an internal newspaper,called Update,that is distributed to all faculty and staff working at the university.The newspaper covers stories about what faculty are doing,grants and awards won by employees,and important information regarding human resource issues.What type of public relations program does this illustrate?

• A)issue management
• B)corporate relations
• C)internal relations
• D)employee relations
• E)house communications

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Definitions:

Type I Error

The false rejection of an accurate null hypothesis, also known as a "false positive."

Sample Size

The number of observations or data points collected in a statistical study, which is crucial for determining the study's accuracy and reliability.

Null Hypothesis

A hypothesis that assumes no statistical significance exists in a set of observations and that any observed difference is due to sampling or experimental error.

Significance Level

The probability of rejecting the null hypothesis in a statistical test when it is actually true, often denoted as alpha and used as a threshold for determining statistical significance.