Refer to the Passage Below to Answer the Questions That

question 143

Multiple Choice

Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant had a situation in which a woman found a fingertip in her bowl of chili.Of course,customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down.Fortunately for Wendy's,it was discovered weeks later that the accuser had a history of filing lawsuits against businesses,and the owner of the lost digit was a co-worker of the woman's husband.The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that the restaurant was victimized by this false accusation.
-After the culprit was discovered,which public relations program was most relevant to Wendy's?

• A)public affairs
• B)cause marketing
• C)reputation management
• D)internal marketing
• E)financial relations

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Definitions:

Inflation

An indicator of how quickly the overall price level for goods and services increases, leading to a decrease in buying power.

Inflation Premium

The additional yield that investors demand on securities to compensate for the loss of purchasing power due to inflation.

Nominal Interest Rate

The stated interest rate of a bond or loan, which does not account for inflation or the compounding of interest.

Bond Yield

The return an investor realizes on a bond, calculated as the annual interest payment divided by the bond's current market price.