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The Key Publics Addressed by Relationship Programs in Public Relations

question 84

True/False

The key publics addressed by relationship programs in public relations are media,employees,the financial community,government,and the general public.


Definitions:

Trade Name

The brand name given to a product by the company that manufactures or markets it, as distinguished from its generic name.

Chemical Name

A term that provides the scientific and technical information about the chemical composition and molecular structure of a substance.

Hypochondriac

A person excessively worried about having a serious illness, often with no basis for such concerns.

Lumbar

Relating to the lower part of the back or the lower spine between the thoracic spine and the sacral region.

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