Examlex
Name and describe the three broad categories into which public relations tools can be divided.Give an example of each.
John Wayne
An iconic American film actor famous for his roles in Westerns and war movies.
Representativeness Heuristic
The representativeness heuristic is a cognitive bias where individuals judge the probability or frequency of a hypothesis by considering how much the hypothesis resembles available data.
Base-Rate Effect
A cognitive error whereby people judge the likelihood of an event by intuitive examples rather than by statistical evidence.
Availability Heuristic
A cognitive shortcut based on the first examples that appear in someone's thoughts when assessing a certain topic, idea, strategy, or choice.
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