Benetton Has Often Used Ads That Send a Social Message,such

question 133

Multiple Choice

Benetton has often used ads that send a social message,such as showing AIDS victims dying or featuring death row inmates,to make people aware of these issues.What type of advertising is this?

• A)advocacy advertising
• B)brand advertising
• C)identity advertising
• D)social advertising
• E)service advertising

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Definitions:

Networking

The act of interacting with others to exchange information and develop professional or social contacts.

Upward Social Comparisons

The process of comparing oneself with individuals perceived to be better off or superior, which can motivate self-improvement but also lead to feelings of inadequacy.

Dean's List

A recognition of academic achievement awarded by a college or university to students who achieve a specified high grade point average during a semester.

Sorority Leader

A member of a sorority who holds a position of authority or influence, guiding and managing the group's activities and representing its interests.