Refer to the Passage Below to Answer the Following Questions

question 131

Multiple Choice

Refer to the passage below to answer the following questions.
Polo Ralph Lauren manufactures and sells high-quality,expensive brands of clothing as well as accessories,cosmetics,and home products.The company maintains complete control over the brand image and all of the functions necessary to develop,execute,and deliver advertising.Polo appeals to consumers' lifestyle aspirations.Its products are of high quality and better than most competitors' offerings.The objective in the company's advertising is to convey this image and the fashion statement it makes.
-Because Polo Ralph Lauren wants to maintain close control over its image and advertising,which of the following statements is most likely TRUE?

• A)Polo Ralph Lauren will most likely use an outside advertising agency to develop and execute its advertising.
• B)Polo Ralph Lauren will most likely use an agency-of-record to develop and execute its advertising.
• C)Polo Ralph Lauren will most likely not use any outside resources,such as suppliers,to assist in developing and executing its advertising.
• D)Polo Ralph Lauren will get better media rates by not using an advertising agency to purchase advertising time and space.
• E)Polo Ralph Lauren will most likely use an in-house agency to develop and execute advertising.

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Definitions:

Japanese Distributors

Companies or individuals in Japan that distribute products or services from manufacturers to retail locations or directly to consumers within the Japanese market.

Exporting

The process of sending goods or services to another country for sale or trade.

Commitment

A pledge or a promise to engage in consistent actions or behavior, often in a personal or professional context.

Risk

The exposure to the chance of loss or damage, often quantified in terms of probability and impact.