Which of the Following Is an Example of Publicity

question 13

Multiple Choice

Which of the following is an example of publicity?

• A)an email from Amazon.com that offers free shipping on your next purchase of more than $35
• B)a newspaper article reporting on a benefit event sponsored by Whole Foods
• C)a full-page newspaper advertisement promoting a holiday weekend sale at Macy's
• D)a 30-second television commercial introducing the newest iPhone
• E)a highway billboard with an image of pancakes and directions to Perkins Restaurant

Understand the impact of social media and digital platforms on traditional news and media organizations.

Recognize the different types of media companies and their roles within the media ecosystem.

Comprehend media ownership structures and their implications for content diversity and competition.

Identify the components of media infrastructure, including content, services, and "pipes".

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Definitions:

Functionalist Perspective

A theoretical framework in sociology that focuses on the function of each component of society and how those components fit together.

Social Institutions

Complex social forms that reproduce themselves such as governments, the family, human languages, universities, hospitals, business corporations, and legal systems.

Casual Conversation

Informal exchange of information and ideas between individuals without specific purpose or structure.

Friends

Individuals with whom one shares a bond of mutual affection, typically exclusive of sexual or family relations.