In an Advertising Agency,which of the Following Is Usually Responsible

question 89

Multiple Choice

In an advertising agency,which of the following is usually responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer?

• A)account executive
• B)account planning group
• C)traffic department
• D)copywriter
• E)human resources department

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Definitions:

EEOC

The Equal Employment Opportunity Commission, a federal agency that administers and enforces civil rights laws against workplace discrimination in the United States.

Bargaining Unit

A group of employees with a clear and identifiable community of interest who are represented by a single labor union in collective bargaining negotiations with their employer.

Community of Interests

A group of individuals or organizations sharing common objectives or concerns, especially in social, professional, or economic spheres.

Functional Integration

The process of ensuring that different aspects of a business or organization work together efficiently to achieve a common goal.