________ Is the Practice of Coordinating All Marketing Communication Tools

question 149

Multiple Choice

________ is the practice of coordinating all marketing communication tools so they send a consistent message using the same basic brand strategy.

• A)Marketing communications (MC)
• B)Integrated advertising execution (IAE)
• C)Integrated promotional activities (IPA)
• D)Integrated marketing communications (IMC)
• E)Global marketing communications (GMC)

---

Definitions:

Temperature

A physical quantity expressing how hot or cold an environment is, typically measured in degrees Celsius (°C), Fahrenheit (°F), or Kelvin (K).

Group Pressure

The influence exerted by a group on individual members to change their attitudes, values, or behaviors to conform to group norms.

Ethnocentrism

Ethnocentrism is the belief that one's own culture, or ethnic group, is superior to others, which can influence global business interactions and perceptions.

Job Embeddedness

The extent to which an employee feels attached to their job and company through networks, fit, and links developed.