The Effie Award Is Given to Recognize Advertisements That Are

question 108

Multiple Choice

The Effie award is given to recognize advertisements that are ________.

• A)integrated with other marketing efforts
• B)both creative and effective
• C)developed into complete advertising campaigns
• D)cost-efficient
• E)created by in-house agencies

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Definitions:

Financial Statements

Formal records of the financial activities and position of a business, person, or entity, important for decision making.

Accounting Depreciation

The systematic allocation of the cost of a tangible asset over its useful life for financial reporting purposes.

Replacement Cost

Cost to replace a firm’s assets. Also called reproduction cost.

Economic Income

The sum of a company's net cash flow and the change in present value of a company's cash flows in a given period.