________ Results When an External Message Drives People to Feel

question 19

Multiple Choice

________ results when an external message drives people to feel a need or want to buy a product.

• A)Demand creation
• B)Direct marketing
• C)Social marketing
• D)Cause marketing
• E)Mission marketing

Understand the concept and importance of market definition.

Identify factors relevant and irrelevant to defining a market from a supply-side approach.

Recognize different levels of product competition and their implications in market analysis.

Apply concepts of cross-elasticity to understand product substitutability.

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Definitions:

Intrapersonal

Relating to the internal processes within an individual, including self-reflection, internal dialogue, and personal understanding.

Interpersonal

Relating to relationships or communication between people.

Developmental

Pertains to the process of growth or advancement in personal, social, or organizational aspects over time.

Fundamental

Serving as an essential component or basis supporting existence or determining essential structure.